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Curtis International Acquires Global Rights to Magnavox® Brand
Toronto, ON, January 28th, 2025 — Curtis International Ltd. is very pleased to announce the acquisition of all global rights to the iconic Magnavox® brand. This historic acquisition marks a significant milestone in the consumer electronics industry, as Curtis International takes the helm of a brand that has been a household name for decades.
Magnavox®, with its rich legacy of innovation and excellence in consumer electronics, has been a trusted name in homes around the world since its inception in 1917. Known for pioneering advancements in radio and television technology, Magnavox® has consistently delivered high-quality products that have shaped the way we experience entertainment.
“We are incredibly excited to bring the Magnavox® brand into the Curtis International family,” said Aaron Herzog, CEO of Curtis International Ltd. “Magnavox’s long-standing history of innovation aligns perfectly with our vision for the future. This acquisition allows us to honor the legacy of Magnavox while expanding its presence across a broader range of categories.”
With this acquisition, Curtis International plans to continue the tradition of delivering exceptional consumer electronics under the Magnavox® name. Additionally, the company is exploring opportunities to extend the brand into new and exciting product categories, which will be announced in the near future.
“Our goal is to build on Magnavox’s impressive heritage by introducing products that resonate with today’s consumers,” Aaron Herzog added. “We are committed to innovation, quality, and providing our customers with the best possible experience.”
Curtis International’s strategic acquisition of the Magnavox® brand underscores its dedication to growth and innovation within the consumer electronics sector. As the company embarks on this new chapter, it remains focused on delivering products in the consumer electronics and home appliance industry. Our commitment to quality, innovation, and customer satisfaction has established us as a leader in the industry and a preferred choice for customers seeking high-quality electronics at affordable prices.
About Curtis International Ltd. Curtis International Ltd. is a leading manufacturer and distributor of consumer electronics and appliances in North America with over 30 years in the industry. With a commitment to quality and innovation, Curtis International offers a wide range of products designed to meet the needs of today’s consumers. Currently they market these products under several well-known brand names, including Frigidaire™, Hamilton Beach®, RCA, Proscan, Budweiser®, Bud Light®, Michelob Ultra®, Pepsi®, Mountain Dew®, Crush®, Dr. Pepper®, Arctic Flow®, Arctic Chef®, Culinary Chef®, and Curtis®.For more information, visit http://www.curtisint.com.
Media Contact: Natasha Pietramala, Senior Licensing & Product Manager. Email: natasha@curtisint.com, Curtis International Ltd., Tel : 1-416-674-2123, ext :426.